Ireland Social Media Stats January 2022

The Ipsos social networking tracker from Nov 2021 - January 2022 has been released. All social platforms either decreased or had no change - apart from TikTok which increased by 6%, reddit with a 1% increase and in social media messaging, Signal has been tracked for the first time.  ​

When compared to the previous reports in 2020, there are some very interesting changes. 

• Facebook has fallen from 69% to 63% for account ownership. Daily usage has fallen from 62% to 55% a drop of 7 percentage points. 

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• TikTok has shown a major increase from 2020 with account ownership rising from 15% to 21% and its daily usage from 43% to 58%.

 

• Twitter has fallen from 34% to 25% for account ownership. Daily usage has also fallen from 46% to 42% - a drop of 4 percentage points.

 

• Interestingly Instagram has stayed the same for account ownership (48%).

 

• Facebook Messenger has fallen from 65% to 58% for account ownership, and from 41% to 34% for daily usage.

Social Messaging Tracker January 2022