I’m very fortunate to meet a lot of jobseekers, career changers and professionals through my LinkedIn training either online, one to one, through workshops or talks. And I am also lucky to hear their personal stories. In the last few months
It seems that in the rush to hire great talent, to build fancy career landing pages on websites, create amazing employer brands, ramp up ‘sourcing’, create ‘talent pipelines’ and automate the entire hiring process with more and more
In an effort to try and clear up the confusion around digital marketing and to define the various types of roles that exist in this area, I’m going to tackle the question of “What is digital marketing?” one blog post at a time.