IPSOS mrbi have released social media statistics for Ireland in their, 'Dec 2019 Social Networking Tracker' and 'Dec 2019 Social Messaging' reports, showing that both LinkedIn and Pinterest recorded increases of 5% for account ownership in December 2019. LinkedIn now holds a 35% account ownership.
Facebook is still the top platform holding 66% account ownership, with a 4% increase on June 2019.
Social Messaging Tracker Dec 2019
WhatsApp continues to increase its account ownership, gaining another 5 points to stand at 79%. Meanwhile Snapchat falls to 29% and Viber records a record low of 25% account ownership.
Daily usage for WhatsApp stands at 76% (up 1% on June 2019), which represents over 2.2 millions adults aged 15+.
*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages from the December 2019 infographic.
This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone in December 2019.