IPSOS MRBI IRELAND SOCIAL MEDIA STATS DEC 2019

IPSOS mrbi have released social media statistics for Ireland in their, 'Dec 2019 Social Networking Tracker' and 'Dec 2019 Social Messaging' reports, showing that both LinkedIn and Pinterest recorded increases of 5% for account ownership in December 2019. LinkedIn now holds a 35% account ownership. ​

Facebook is still the top platform holding 66% account ownership, with a 4% increase on June 2019. 

• Instagram 43%, + 2%
• LinkedIn 35%, + 5% 
• Twitter 30%, no change 
• Pinterest 27%, +5%
• Reddit, +4%

• TikTok, +4%

​​Daily Usage

• Both Facebook and Instagram have the highest daily usage rates of 64% each (-1% on June 2019) 
• TikTok 43%, +10%
• Twitter 41%, +1%
• Reddit 40%, -6%
• LinkedIn 15%, -4%
• Pinterest 14%, -2%

Social Messaging Tracker Dec 2019

WhatsApp continues to increase its account ownership, gaining another 5 points to stand at 79%. Meanwhile Snapchat falls to 29% and Viber records a record low of 25% account ownership.

Daily usage for WhatsApp stands at 76% (up 1% on June 2019), which represents over 2.2 millions adults aged 15+.

• Facebook Messenger 59%, no change on June 2019
• Skype 35%, -1% 
• Snapchat 29%, -2%
• Viber 25%, - 1% 
• Tinder 6%, +1%

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Daily Usage: 

• WhatsApp 76%, +1%
• Facebook Messenger 45%, -2% 
• Skype 10%, +6%
• Snapchat 57%, -1% 
• Viber 25%, +5%
• Tinder 8%, -3%

*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages from the December 2019 infographic.
 
This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone in December 2019.