Would you believe that on numerous occasions when discussing LinkedIn training needs with potential clients for their team, I have been specifically told not to focus on personal profiles and to only talk about company pages.
I would say that I spend at least 50% or more of full day training getting through all the elements of personal profiles from privacy settings, 10+ elements of standout profiles, shaping & crafting personal brands, finding & connecting confidently, and then the entire A-Z of personal content and analytics.
Personal profiles are way more powerful and complex than the company page! And for me, all those elements of the personal profile forms the entire core foundation of building trust and selling effectively on LinkedIn, all while using the FREE LinkedIn plan to drive career and professional success.
And so, I am always slightly speechless when I'm instructed *ahem* to only cover the company page.
And so, I ask, "Why do you not want to cover personal profiles", and it all comes down to 2 main reasons.
I’m very fortunate to meet a lot of jobseekers, career changers and professionals through my LinkedIn training either online, one to one, through workshops or talks. And I am also lucky to hear their personal stories. In the last few months I’ve been meeting a lot of women in particular who are trying to return to the workplace, and I can’t help but notice that regardless of location in Ireland, similar common themes are emerging from their stories.