Would you believe that on numerous occasions when discussing LinkedIn training needs with potential clients for their team, I have been specifically told not to focus on personal profiles and to only talk about company pages.
I would say that I spend at least 50% or more of full day training getting through all the elements of personal profiles from privacy settings, 10+ elements of standout profiles, shaping & crafting personal brands, finding & connecting confidently, and then the entire A-Z of personal content and analytics.
Personal profiles are way more powerful and complex than the company page! And for me, all those elements of the personal profile forms the entire core foundation of building trust and selling effectively on LinkedIn, all while using the FREE LinkedIn plan to drive career and professional success.
And so, I am always slightly speechless when I'm instructed *ahem* to only cover the company page.
And so, I ask, "Why do you not want to cover personal profiles", and it all comes down to 2 main reasons.
Fresh from my new e-learning platform www.smartfoxtraining.com in video, I take you through step-by-step, what are to me, two of the most important elements of LinkedIn for personal brands - whether you are a jobseeker, working in sales or just looking to polish up your personal LinkedIn profile.
IPSOS mrbi have released social media statistics for Ireland in their, 'June 2019 Social Networking Tracker' and 'June 2019 Social Messaging' reports, showing a significant 4% increase in Instagram account ownership.
I’m very fortunate to meet a lot of jobseekers, career changers and professionals through my LinkedIn training either online, one to one, through workshops or talks. And I am also lucky to hear their personal stories. In the last few months I’ve been meeting a lot of women in particular who are trying to return to the workplace, and I can’t help but notice that regardless of location in Ireland, similar common themes are emerging from their stories.
Praise the Lord. Administrators on LinkedIn company pages can finally post content to their company page via the mobile app.
This new functionality has been around for a few weeks I’d say, but I’ve just tested out posting a blog to my company page from my phone and low and behold it has posted to my company page feed. Here's how to do it.
LinkedIn have introduced a new QR Code and Scan feature in their mobile app so that you can connect easily and quickly when out and about. And you can even add it to your email signature too. It's very simple, quick and easy to do. Find how more about how to do it here.
Have you ever wondered what your LinkedIn profile looks like to anyone who finds your profile on a search engine i.e. the public / non-logged in members of LinkedIn?
Do you know if your photo is appearing or not? Can we see your work history or your education? You might be quite happy to show off all of this information, or not. You decide. But to make the changes, see the steps below.
Following on from my previous LinkedIn blog here are some more quick tips that often surprise attendees at my LinkedIn training workshops - (1) What does your contact information say, how to change, add or remove an email address and how to change the web address of your profile URL.
Whether you love it or hate it, LinkedIn is a global machine. Bought by Microsoft for $26.2 billion, it has over 500 million users globally. But I hear people say “Oh LinkedIn? I have a profile, but I never use it. I’m not moving jobs anytime soon, so I never need to use LinkedIn”.
They love their job, they’re not moving any time soon. We’re delighted for them. But to think LinkedIn is only for jobseekers is beyond foolish. There’s a reason why Microsoft shelled out $26.2 billion to buy it.
And there are 3 quick things that you can do today to update your profile and make it stand out from the crowd, even if you are not looking for a new job.