I’m very fortunate to meet a lot of jobseekers, career changers and professionals through my LinkedIn training either online, one to one, through workshops or talks. And I am also lucky to hear their personal stories. In the last few months I’ve been meeting a lot of women in particular who are trying to return to the workplace, and I can’t help but notice that regardless of location in Ireland, similar common themes are emerging from their stories.
It seems that in the rush to hire great talent, to build fancy career landing pages on websites, create amazing employer brands, ramp up ‘sourcing’, create ‘talent pipelines’ and automate the entire hiring process with more and more technology, we - the interviewees and our time seem to have been long forgotten in the whole process. Interviews are all about people, right? So why are interviewees being treated like a product on a manufacturing pipeline?
In an effort to try and clear up the confusion around digital marketing and to define the various types of roles that exist in this area, I’m going to tackle the question of “What is digital marketing?” one blog post at a time.