It seems that in the rush to hire great talent, to build fancy career landing pages on websites, create amazing employer brands, ramp up ‘sourcing’, create ‘talent pipelines’ and automate the entire hiring process with more and more technology, we - the interviewees and our time seem to have been long forgotten in the whole process. Interviews are all about people, right? So why are interviewees being treated like a product on a manufacturing pipeline?
In an effort to try and clear up the confusion around digital marketing and to define the various types of roles that exist in this area, I’m going to tackle the question of “What is digital marketing?” one blog post at a time.
There might be a war for talent, but there is also a battle for the best employer brand. Yes, you might truly be a great place to work and have huge levels of productivity and employee engagement, but wanting to hire great people to do great things without an employer brand is a tough road. Competition for talent is fierce. Get the upper hand with a great employer brand and follow the steps below.