Would you believe that on numerous occasions when discussing LinkedIn training needs with potential clients for their team, I have been specifically told not to focus on personal profiles and to only talk about company pages.
I would say that I spend at least 50% or more of full day training getting through all the elements of personal profiles from privacy settings, 10+ elements of standout profiles, shaping & crafting personal brands, finding & connecting confidently, and then the entire A-Z of personal content and analytics.
Personal profiles are way more powerful and complex than the company page! And for me, all those elements of the personal profile forms the entire core foundation of building trust and selling effectively on LinkedIn, all while using the FREE LinkedIn plan to drive career and professional success.
And so, I am always slightly speechless when I'm instructed *ahem* to only cover the company page.
And so, I ask, "Why do you not want to cover personal profiles", and it all comes down to 2 main reasons.
IPSOS mrbi have released social media statistics for Ireland in their, 'Dec 2019 Social Networking Tracker' and 'Dec 2019 Social Messaging' reports, showing that both LinkedIn and Pinterest recorded increases of 5% for account ownership in December 2019. LinkedIn now holds a 35% account ownership.
IPSOS mrbi have released social media statistics for Ireland in their, 'June 2019 Social Networking Tracker' and 'June 2019 Social Messaging' reports, showing a significant 4% increase in Instagram account ownership.
Praise the Lord. Administrators on LinkedIn company pages can finally post content to their company page via the mobile app.
This new functionality has been around for a few weeks I’d say, but I’ve just tested out posting a blog to my company page from my phone and low and behold it has posted to my company page feed. Here's how to do it.
In an effort to try and clear up the confusion around digital marketing and to define the various types of roles that exist in this area, I’m going to tackle the question of “What is digital marketing?” one blog post at a time.