SmartFox
  • Home
  • About
  • Services
  • Training
  • Blog
  • NEWS
  • Contact

10 SIMPLE STEPS for creating CUSTOMER PERSONAS

21/9/2017

0 Comments

 
Picture
I had an interview once for a content marketing role and the interviewer asked me what would be the first thing I would do if I got the job. My answer? Analyse the customer personas and compare them to the current content being produced to see how closely they aligned.

“Customer personas...right...ok...”, the interviewer mumbled in reply while his face remained blank and he went slightly pale. And then an eerie silence fell for a few seconds and I imagined tumbleweed and dust rolling past my feet. And in that moment, everything made sense. ​​

Read More
0 Comments
    View my profile on LinkedIn

    Archives

    January 2019
    October 2018
    September 2018
    August 2018
    July 2018
    February 2018
    January 2018
    October 2017
    September 2017
    June 2017
    May 2017

    Categories

    All
    Digital Marketing
    Employer Branding
    HR
    Job Descriptions
    LinkedIn

    RSS Feed

About   | Blog   |  Contact Us   |  info@smartfox.ie   
© COPYRIGHT 2017. ALL RIGHTS RESERVED.
  • Home
  • About
  • Services
  • Training
  • Blog
  • NEWS
  • Contact