In these new ‘COVID19 online’ times, a lot of people are looking to convert their service into either live online training or an automated online course - a great idea! For the past year I have been working on my new e-learning platform smartfoxtraining.com (the first recording day was in the first week of April 2019!). And I have converted all of my LinkedIn for Jobseekers training and LinkedIn for Sales training that I deliver in-person through workshops, talks and seminars into easy to use, step-by-step videos.
However, in hindsight, I did things the hard way. So, if you are thinking of creating your own online course, I’m going to be covering all of the things that I wish I had known, and everything that I had learned the hard way!
Fresh from my new e-learning platform www.smartfoxtraining.com in video, I take you through step-by-step, what are to me, two of the most important elements of LinkedIn for personal brands - whether you are a jobseeker, working in sales or just looking to polish up your personal LinkedIn profile.
In these COVID19 times, online video calls through the Zoom platform have just taken off - 'Zoom' was even trending today on Twitter. But what if you don't want to use Zoom? Or upgrade to any of the paid packages to talk to more than 2 people for longer than 40 mins? Did you know that Google has its own free online video call tool that comes with every Gmail account as standard? In this video, I'll show you the difference between Google Meet and Google Hangouts and how to set up, create and join a call.
IPSOS mrbi have released social media statistics for Ireland in their, 'Dec 2019 Social Networking Tracker' and 'Dec 2019 Social Messaging' reports, showing that both LinkedIn and Pinterest recorded increases of 5% for account ownership in December 2019. LinkedIn now holds a 35% account ownership.
IPSOS mrbi have released social media statistics for Ireland in their, 'June 2019 Social Networking Tracker' and 'June 2019 Social Messaging' reports, showing a significant 4% increase in Instagram account ownership.
I’m very fortunate to meet a lot of jobseekers, career changers and professionals through my LinkedIn training either online, one to one, through workshops or talks. And I am also lucky to hear their personal stories. In the last few months I’ve been meeting a lot of women in particular who are trying to return to the workplace, and I can’t help but notice that regardless of location in Ireland, similar common themes are emerging from their stories.
Praise the Lord. Administrators on LinkedIn company pages can finally post content to their company page via the mobile app.
This new functionality has been around for a few weeks I’d say, but I’ve just tested out posting a blog to my company page from my phone and low and behold it has posted to my company page feed. Here's how to do it.
There have been A LOT of enquiries coming regarding LinkedIn for Sales & Jobseekers training and Facebook, Instagram and Twitter for Business training, which is amazing! Some are individuals looking to join a workshop and some are businesses looking for in-house training.
In order to gauge the interest, if you are interested in any of the following
COMPLETE THIS FORM
At the moment, I'm looking to see what topics people are interested in and their location. Although I am based in Cork, if there are enough numbers to run a workshop in any location, I'll be there!
What a night on Friday 28th September in the Rochestown Park Hotel! The 2018 Cork Digital Marketing Awards took place, and it was certainly a night to remember.
I started my company SmartFox in April 2017. And a lot of people in full time jobs with good salaries quietly ask me how I went about it. But I didn’t wake up one day and think “yeah, I’m going to change the world with one digital marketing project at a time!” and then started SmartFox the very next day. An awful lot had happened to bring me to that tipping point, and it all started with being made redundant in October 2016 and then going through five months of what I call “Interview Hell”.
But while redundancy made me throw caution to the wind, I have noticed that for others, in 'good jobs' with good salaries, their tipping point comes at a time when the daily grind has well and truly ground them down, chewed them up and spat them out. So what is the tipping point that makes good employees on good salaries consider leaving their jobs and starting their own business?
LinkedIn have introduced a new QR Code and Scan feature in their mobile app so that you can connect easily and quickly when out and about. And you can even add it to your email signature too. It's very simple, quick and easy to do. Find how more about how to do it here.
Have you ever wondered what your LinkedIn profile looks like to anyone who finds your profile on a search engine i.e. the public / non-logged in members of LinkedIn?
Do you know if your photo is appearing or not? Can we see your work history or your education? You might be quite happy to show off all of this information, or not. You decide. But to make the changes, see the steps below.
Following on from my previous LinkedIn blog here are some more quick tips that often surprise attendees at my LinkedIn training workshops - (1) What does your contact information say, how to change, add or remove an email address and how to change the web address of your profile URL.
Whether you love it or hate it, LinkedIn is a global machine. Bought by Microsoft for $26.2 billion, it has over 500 million users globally. But I hear people say “Oh LinkedIn? I have a profile, but I never use it. I’m not moving jobs anytime soon, so I never need to use LinkedIn”.
They love their job, they’re not moving any time soon. We’re delighted for them. But to think LinkedIn is only for jobseekers is beyond foolish. There’s a reason why Microsoft shelled out $26.2 billion to buy it.
And there are 3 quick things that you can do today to update your profile and make it stand out from the crowd, even if you are not looking for a new job.
It seems that in the rush to hire great talent, to build fancy career landing pages on websites, create amazing employer brands, ramp up ‘sourcing’, create ‘talent pipelines’ and automate the entire hiring process with more and more technology, we - the interviewees and our time seem to have been long forgotten in the whole process. Interviews are all about people, right? So why are interviewees being treated like a product on a manufacturing pipeline?
I had an interview once for a content marketing role and the interviewer asked me what would be the first thing I would do if I got the job. My answer? Analyse the customer personas and compare them to the current content being produced to see how closely they aligned.
“Customer personas...right...ok...”, the interviewer mumbled in reply while his face remained blank and he went slightly pale. And then an eerie silence fell for a few seconds and I imagined tumbleweed and dust rolling past my feet. And in that moment, everything made sense.
In an effort to try and clear up the confusion around digital marketing and to define the various types of roles that exist in this area, I’m going to tackle the question of “What is digital marketing?” one blog post at a time.
There might be a war for talent, but there is also a battle for the best employer brand. Yes, you might truly be a great place to work and have huge levels of productivity and employee engagement, but wanting to hire great people to do great things without an employer brand is a tough road. Competition for talent is fierce. Get the upper hand with a great employer brand and follow the steps below.