ipsos mrbi social media stats june 2019

IPSOS mrbi have released social media statistics for Ireland in their, 'June 2019 Social Networking Tracker' and 'June 2019 Social Messaging' reports, showing a significant 4% increase in Instagram account ownership.  ​

June 2019 Ireland Social Networking 

• ​While account ownership for Facebook remains the highest in Ireland at 62%, Instagram is continuing its powerful drive with an increase of 4% since December 2018 and now stands at 41% ownership with 65% of Instagram account owners using the service daily, this equates to over a million adults aged 15+ in Ireland. 
• LinkedIn has dropped 2% down to 30%, from December 2018 but 19% of users using it daily, up 6%. 
• Interestingly, Pinterest account ownership has increased by 5% to 22% 
• For the first time, Reddit and TikTok have been added to the survey.

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June 2019 Ireland Social Messaging Tracker

Highlights from June 2019 Social Messaging Tracker:
 

• Viber account ownership continues to decline and now stands at 26%, this represents a 13-point decline since January 2017.
• Facebook Messenger account ownership increased by 3 points to 59% in June 2019, returning to levels previous recorded after declining in December 2018.

​ *Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages from the June 2019 infographic.
 
This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone in June 2019.
 
Please note: the social networking and messaging tracker is now being conducted twice a year instead of each quarter. ​​